It’s Easy to Spot the Winners...
Their Wardrobe Has the Stamp of Success

"In Today’s Uncertain Economy, Leaving Your Image to Chance is Like Playing Russian Roulette with your Future"

"Why settle for ordinary when you can look extraordinary!"
Sandy Dumont, THE Image Architect
Expert Wardrobe Consultant

Dear Friend:

I’m writing this after getting back from my Pilates exercise class. It’s the one thing I always find time for, since it keeps me in shape and makes me feel great, too. Biking, jogging, tennis – they’re not for me – I’m not that disciplined. Besides, I can exercise when it’s raining or snowing – unlike my friends who jog and bike!

As an international wardrobe and image consultant, a lot of people say to me, “You’re so lucky. I’m sure you were born rich, thin and pretty.” Well, they’re wrong on all counts. Most of my school life I was an unpopular and dreary grey mouse that no one noticed or wanted to know. I learned how to look attractive. Having been an image consultant for 30 years, here’s what I’m certain of: there are no unattractive people; only those who haven’t learned how to make themselves look attractive yet.

. . . I can Predict Your future

The way you look and dress announces the outcome others can expect from you. It also announces how you feel about yourself, and you’ll be treated accordingly. Your wardrobe, your clothing need to reflect success if you want to be judged successful.

A little later I’m going to tell you how you can massively influence the impression others have of you, but right now I’m going to tell you why making wardrobe changes can make you look more dynamic and successful.

I will also make a promise to you: reading this entire letter could represent a major turning point in your life and your career, and it will be well worth the few minutes it will take to read and digest it. So, let’s get started.

If heads don’t turn when you enter a room, your image isn’t powerful enough. When you know you look good, you radiate confidence, success and power. Others are drawn to you – and they accord you immediate credibility and respect. What would it be worth to have everyone you encounter treat you with the utmost respect?

Successful people radiate happiness, health and energy. They never look tired, sad or ordinary. It’s a fact that the colors you wear can make you look happy or sad, younger or older, dynamic or dull. Successful people take the time to discover the colors and clothing styles that make them look better. Color is the cornerstone of image, so it is important to first find the colors that suit you and then the styles.

I’m not talking old-fashioned “Color Me Beautiful” stuff. Most of the early information in print about color has been superseded through experience and astute observation. The powerful influence of color psychology - in particular - was overlooked in early books on wardrobe, clothing and color.

Colors affect us on two levels. They can make us look physically more attractive, and that is the first level. They can also enable us appear more trustworthy, credible, powerful successful. This is the psychological level, and when you master the two, you can influence the perception that others have of you.

The truth is, unless you were born with a book on color and one on color psychology, I can predict that you will look good one day and not so good the next day!

. . . Could it be that you are your own worst enemy?
If you wear what YOU think you look good in, you probably are!

Men generally agree that they probably don’t know what they look good in. They ask their spouse or a sales person in a clothing store to help them pick out a suit. Then they ask them to pick out a shirt and tie that goes with the suit. Women, on the other hand, are certain they know what they look good in and use their “instincts” and “good taste” to help them choose garments.

I’ve been an expert image and wardrobe consultant for 30 years, and I can tell you one thing I’ve learned. Most people (male or female) don’t know what they look good in, and I’ll prove it to you. Go to my website and take a look at the Before & After photos. The Before pictures and After pictures are all shot on the same day, a couple hours apart. None of my clients said, “Sandy Dumont seems like such a nice lady, I think I’ll dress down and give her a really great Before photo.” No. They all told me they wore something they thought they looked good in and really liked.

If you wear what YOU think you look good in, you are playing Russian roulette with your image and your career. The ugly truth is that everybody judges. We’ve done it since our caveman days. Will you stand up to the judgment of others about how you look?

...Go From Dismissed to Respected

Here's what happened to one of my clients who made the wardrobe changes I suggested. Dave Rourk was the Aide to a state Senator. When he went to the state Capital, the guard always stopped him and demanded to see his badge and I.D. It was very annoying and wasted his time. He came along for an all-day Total Image Makeover workshop and learned how to dress more powerfully. The next time he went to the Capital and passed the security entrance, the guard looked at him, smiled and said, “That’s okay. You don’t have to show me your I.D. Go on through, Senator.”

And this is what a recent client said after his image makeover session:

“At first I was a little concerned that the new look wasn't’t me. My wife wasn't’t sure either and she said so. In fact, she said I didn't’t look like the Chris she married anymore. But I trusted you completely because I’ve seen what you’ve done for others. I now realize you helped me discover the “real me” after all these years. Six months after the session, I changed jobs and doubled my salary! And my wife actually loves the “new Chris” because he’s much happier!!”

Chris Powell,
Virginia Beach, Virginia

. . .When it come to your clothing and wardrobe, the devil is in the details.

The truth is, if you get everything about your wardrobe right except for one thing, you can be sure that’s all they notice – and all they remember about you.  You need to make certain that every element of your image from head to toe is in harmony when it comes to your wardrobe color and style. If it isn't, it will sabotage your credibility!

. . . A professional image and wardrobe consultant knows image from head to toe

Do you know what really makes me mad? It’s when I see people calling themselves image consultants when they aren’t. For example, people who sell a line of clothing and “Personal Shoppers” in department stores. They usually have no more than superficial training in color, line and style. In fact, they are more interested in selling you their particular product line than in changing your image from head to toe. Some of the biggest mistakes I see is due to information given by these so-called fashion professionals.

Here are things necessary in order to be a professional color consultant:
Number 1: Reliable training in color analysis. Most of the information in print and in use today is outdated and has been superseded through practice and research. With 30 years experience, I am the acknowledged leader and pioneer in the field of color throughout the world.

Number 2:Knowledge of the rules of color Psychology and its powerful influence upon the perceptions we have of ourselves and others. I have spent my entire adult life studying the psychology of color. I also have a certificate in “human” psychology. The combination gives me a unique background and ability. My objective is to never violate the persona of a client; but to help the client discover the unique person s/he was meant to become.

Number 3: Training in Makeup and makeup application and camouflage tricks. I’ve been a professional makeup artist for 30 years, with magazine covers to my credit. I have also trained the trainers with international cosmetic companies such as Lancôme and Yves St. Laurent Cosmetics, plus companies in Belgium and Holland.

Number 4: A background in art. I have studied color for most of my life. I've studies with art educators in both Europe and the USA. Because of my acknowledged expertise, other image consultants as well as cosmetic companies consult me for information about color and image.

Number 5: A background in fashion with knowledge of the latest fashion principles for both men and women. I have taught at a fashion school and worked with fashion designers throughout the world. I’ve also been a fashion coordinator in Europe and the US, and I taught courses at the prestigious Management Center Europe in Brussels, where people flew in for courses from all over Europe. When I lived in London, I spent a year mastering the art of classy business attire for gentlemen.

Number 6:It's absolutely essential that the methods used be technically based. Otherwise, the information given will primarily be based upon the tastes and views of the consultant. In other words, the color consultant relies upon “instincts” instead of training and hard-earned knowledge. My clients gave me the name The Image Architect because they observed that my systems are technically based. I've tested every color and image theory known, and most of them contradict each other. My system can't be contradicted.

Number 7:"Body Types" and camouflage tricks training. As an expert in this area, I have devised unique training methods for teaching this very important wardrobe and clothing component.

Number 8:Training in comportment and body language. I’ve taught modeling at well-known fashion schools. Have also taught assertiveness training classes and employed body language skills there. In my school for image consultants, the Impression Strategies Institute in Virginia, I teach all the elements of poise for both females and males.

. . . Do you know how to use color to dress for success?

• Do you know how to use color to look more powerful as well as friendlier?
  
• Do you know specific techniques with color to make you look more innocent or more commanding?
• Do you know the exact wardrobe techniques that will enable you to be perceived as an expert and have people give you immediate credibility?

The list of things you need to know about color and how to dress goes on and on.

...These bits of knowledge aren’t brain surgery or rocket science, but if there is one thing I can guarantee to you it is this: what you don’t know can hurt you!

. . . Frequently asked questions

• Will I have to spend a lot of money getting a new wardrobe after going to a wardrobe consultant?
  
  
ANSWER: No, you will actually learn how to save articles that are in the wrong color or wrong style with tricks of the trade. Most importantly, you’ll never throw away money again on clothes that end up in the back of the closet. You will actually save money by going to a total image consultant who will educate you to make good wardrobe choices.

• What if I don’t like the new look the wardrobe consultant advises?

ANSWER:  A professional image consultant never violates a person’s persona. I will actually help you discover the “real you” that may have been buried under years of habit or cultural conditioning. In essence, I will help you change your attitude as well as your image!

• Can you be more than one color season? Another image consultant told me I could “blend” between Summer and Spring.

ANSWER:  No, No. NO! You can only be one season. Your skin may fade or become yellow with age, but you will always remain the same season. Errors are commonly made when the skin becomes sallow from sun exposure or age. Sallow (yellow-appearing) skin is not necessarily Warm skin. Sallow skin simply appears yellow in Warm colors like lime green or mustard yellow. The same skin will appear pinker in Cool colors such as royal blue, cherry red or fuchsia.

Matters are compounded (and errors made) when a sallow-skinned person with Cool skin has Warm-toned hair with red or golden highlights. Amateur color consultants will try to "match" the superficial appearance of the person with a "matching" Warm color season such as Autumn or Spring. This is paint- by-number color analysis and accounts for most of the errors made that I have seen. Skin trumps hair and eyes, and neither your hair color nor your eye color will lead you to the colors that make your skin look better.

Think about this: Your hair and “blue eyes” don’t get dark circles or wrinkles – your skin does! When it comes to color analysis, skin rules!

When your hair color changes, you will not change seasons, as is suggested in print by one “expert.” Nevertheless, changing your hair color may mean that you may gain or lose certain colors, however. For example, brown hair that is in the beginning stages of greying may suddenly look very mousy in grey or taupe.

Lastly, due to the popularity of bronze or tawny-colored blushers and lipsticks, a great many consultants try to match these "forced" warm faces to a Warm color season. It doesn't help when famous makeup artists state in print that they dislike pink undertones in the skin and insist that they be buried underneath tawny blushers and ivory and golden-toned foundations.

• Will color analysis limit the number of colors you can wear?
  
  
ANSWER: No. However, wearing the wrong colors is limiting something more important than the number of colors you can wear: your appearance! In reality, you can wear every color that exists. You simply need to find your shades of each color. And there are so many colors in existence that there are even special companies who do nothing but give names or numbers to colors. Over the years I’ve found that most people discover "new" colors that they never thought of wearing before. Also, with the unlimited range of artificial dyes these days, new shades of "old" colors emerge constantly. Consequently, my experience suggests that color analysis usually opens a whole new world of color for most people.


• How expensive is it to go to a wardrobe, clothing or image consultant?
  
  
ANSWER:  As with doctors or lawyers, an image and wardrobe consultant charges in accordance with his or her track record – or level of training and experience. The city you live in will also influence fee charges; large cities are more expensive than small ones, for example. My clients typically tell me an image and wardrobe makeover session results in higher earnings or even better jobs, so going to an expert doesn't cost, it pays!

 . . . My story

Throughout my school years, I was a dreary grey mouse. No one knew me or noticed me, because I was also painfully shy. When I was 16, I sat down to perform a piano recital at school. I blanked out completely because I didn’t want to be there. I hated the way I look so much that I wanted to crawl in a hole and disappear. My mother made my dress and she always cut my hair. The dress was frumpy and dreary and my hair was a disaster.

One year later it was my 17th birthday and I got to pick out the dress I wanted. I found a beautiful red dress, and when I looked in the mirror I had an epiphany. I said to myself, “This is the person I was born to be.” I had always studied art, so I scoured the pages of Glamour Magazine and taught myself how to do makeup. Then I had my hair cut at a salon – and I wore red a lot. Then an amazing thing happened - for the first time in my life, people told me I was pretty.

Soon I took the courage to move from Norfolk, Virginia to Washington, DC and enrolled in a two-year fashion school. I became one of the top models in Washington, and it all began with a red dress. You don’t need a red dress to become the person you were born to be, but I can tell you one thing. When you change the way you look on the outside, people treat you differently. And then you change on the inside. My experience has instilled me with a dedication to help others transform their lives by teaching them image and wardrobe skills.

...The top 12 things you need to learn about color to look great every day:

• 1. The exact colors that are just right for you. You will immediately look more attractive and more polished.
• 2. The exact clothing styles that “make a statement.” You will look more successful and more powerful.
• 3. The exciting and amazing power of “line.” For example, the shape of your eyebrows or lips can make you look younger or older, friendly or severe. The style of the garments you wear can make you look taller or shorter, smaller or larger. Discover the secret of how to direct the eye where you want it, just like an artist.
• 4. Create your Signature Image. You will increase your confidence, your credibility and your bottom line.
• 5. Discover the importance of color psychology. You will be able to influence the impression others have of you.
• 6. Find out what your tie says about you. If it could talk, it would tell about your social and economic level. It can announce that you are passive or powerful, dynamic or apathetic, or tacky or classy.
• 7. Discover what changing your makeup can do. According to university studies, you will immediately be judged as more trustworthy and capable of earning more money.
• 8. Get in on the tricks of the trade that all fashion models and famous designers know. It will enable you to leave the competition in the dust.
• 9. Become privy to the secrets of London’s famous Savile Row, the place where the wealthy and heads of state shop. Your confidence will soar.
• 10. Discover what experts say about the importance of your hairstyle. It can open your eyes and change your life on all levels.
• 11. Learn how to make an entrance and have all heads turn when you enter a room.
• 12. Gain special wardrobe knowledge so you will know how to look like a million on a shoestring budget. It’s easy when you are in the hands of an experienced pro.

. . . I pass my 30 years experience on to you

You can pay hundreds of dollars to a hair stylist to help you find a hair color or style that suits you, a clothing or fashion designer to show you the styles that flatter you, a makeup artist to help you find the makeup colors that say “perfect skin” instead of “perfect makeup". Most are unable to do so, incidentally.

Or you can hire me to do all those thing and more for far less. Furthermore, most so-called “experts” follow current trends when it comes to colors, wardrobe and clothing styles, so you may end up looking “in style” but not stylish! Or worse!

And most importantly, by going to several different “experts” you will end up with a disjointed look. Very few people have reliable training in color, so your wardrobe purchases may end up being in colors that fight with each other. My specialty is pulling your look together into a cohesive, harmonious Signature Image – a polished, classy and unique look that brands you as special from head to toe.

You can learn all these things by going to my studio and having an all-day Total Image Makeover workshop contact Sandy for info here. Hundreds of people have done that, and it has changed their lives dramatically. If you don’t live in Virginia, you have to pay for travel to get to Virginia and for hotel and food expenses. Not in the budget? Not to worry.

. . . Save time and money

Instead of flying to my studio in Virginia, you have an option. You can go to my website and order any of my three electronic Image Systems. They have hundreds of color photos to make learning simple. There’s one for women and two for men.

My 10-component electronic “Power Dressing Image System for Men” has received rave reviews from businessmen from all over the world. I’ve lived in Washington, DC, San Francisco, Florida, London and Brussels, Belgium, so I know wardrobe and image from every perspective and viewpoint. Click here to get on the fast track to looking more classy, attractive and powerful. Your bottom line and your confidence will soar!

My 10-component “Image System for Professional Women” has helped thousands of women get on the fast-track to success. Women need to level the playing field in the business arena. Men’s voices are deeper, their shoulders are broader and they are taller, so they are usually accorded more credibility, respect and power than women. Women don’t dress powerfully enough, and my book gives women the tools they need to make an impact at the office and in the board room. I’ve coached women from all walks of life, including politicians and celebrities. With my image system you can have me as your personal coach. It has more than 250 color photos to make learning quick and easy. The way you look and dress announces the outcome other people can expect from you. Click here to guarantee that your image makes such a powerful impact that heads will turn when you enter a room.   

“I downloaded your Image System for Professional Women yesterday. I’m sitting here with my mouth open, struck by it all. It is so well written and tells it like it is. Too many image books are wishy washy. Thanks for writing it.”

Sue Carter
Uttoxeter, England

. . . Business casual update

There is also a brand-new e-book for men about “ business casual” that is entitled “Business Casual is Dead. Long Live Classy Casual!” Click here if you want to outclass the competition in dress-down situations. You’ll get noticed, be remembered, and leave the competition in the dust with this unique eBook for men!

My  DVDs really make learning easy, because they let you see hands-on demonstrations about everything from power dressing for business men and women, to makeovers for baby boomers, and a makeup DVD/ book combo for women.

Get more info here about all the unique products that are designed to improve your image and your clothing style. They will put you on the fast track to success.

. . . Change your image, change your life

Make the decision now to start on the path to transform your image and your attitude. You will find the wardrobe & clothing styles, colors and fashion accessories that make you look more powerful and dynamic. Doors will open magically, and you will be accorded immediate credibility and respect. Stop playing Russian roulette with your image. Don’t wait another minute to take control of your image and your life. Click here now to order Sandy's books or products

. . . What about the image and wardrobe of my employees?

Ever since the advent of “business casualty” I'm constantly being asked to come in and straighten out things! My specialty is workshops to help employees look more polished and professional. Dress codes don’t work. They only create resentment. You must get employees to buy into the program, and with my background in psychology and assertiveness training, I know how to get employees to love the changes I suggest. Furthermore, the whole attitude of the office changes after my workshops. 

Here's why:

Recent University studies have proven that there is a Boomerang Effect™ when a person looks good. Obviously, we feel good about you when you look good. But studies prove that when you look good, it boomerangs back to me and I feel good about myself as well. When your staff looks good, everyone is more productive and happier. My clients testify to this click here for testimonials. Image is a powerful tool!

Your employees are your greatest asset. They are more important than the building you occupy and the equipment you own. Ultimately, they can make or break your business.  Click here to empower your employees and get their image soaring!

...Get the Expert’s Advice

CEOs and other corporate executives seek my advice, as do politicians and celebrities. I've  trained the trainers with international cosmetic companies; and I’ve trained people from around the world, including other color and image consultants, so that they become master image and wardrobe consultants.

...Here is What People Say 

“There are a lot of people claiming to be ‘experts’ in this field – Sandy Dumont truly is. I’ve worked many years in the world of fashion and glamour. In spite of all I thought I knew, Sandy Dumont had exciting and unique things to show me. You watch the transformation in the mirror and you can’t believe what your eyes are telling you.”

Julie Jenney
Managing Producer
LIVING THE LIFE
CBN-TV

“I just wanted to say thanks for your assistance.  I have implemented many of the things you suggested for our managers, and I am seeing a difference.  Customers can quickly pick out the managers. On the personal side, I have much more confidence in the things I wear.”

Jamie Dodd, President
Dodd RV
Newport News, VA

“Sandy, your workshop really changed my life! I’ve noticed such a difference in how other people respond to me. Last weekend, THREE saleswomen were fighting over dibs on me in Talbots! In the past, I was never even noticed. Beat of all, my attitude has changed. I look forward to meeting new people because I can expect good things to happen when I do.”

Carin Bosco, M.D.
Washington, DC

“I used the principles you talked about in your seminar to help me secure my present position. Your seminar was a "complete" success and confidence builder. Thank you!”

Jeffrey Kissell
Virginia Beach, VA 

“I am a Theology Professor in Chicago..and while I was doing some research on another topic , I was intrigued by your website...and read your articles.. Thank you for your generous gift of insight about the choice and use of colour!  I want you to know that I had been "Colour me Beautiful” another season, but  you showed me why I  am a cool bright Summer!"

Dr. Wendy Cotter c.s.j.
Chicago, Ill

“I enjoyed your talk at the Association and am glad you came.  You probably didn’t notice me because my tie blended with my shirt and suit!...  and I thought I looked sharp!  Everything you said made perfect sense. Thank you."

Richard Braun,
Virginia Beach, VA

"Sandy, I read your e-book POWER DRESSING SYSTEM FOR MEN and  immediately experienced people reacting differently to me, with more respect, openness, and trust.  Now I understand why some people had accused me of looking "slick" or "untrustworthy."  I feel more confident knowing that people will now be focusing on what I have to say instead of what I am wearing. 

Mark Michael Lewis, CEO
   Benicia, CA

“My session with Sandy was even better than I had expected!  She is so knowledgeable and her advice about color, clothes, makeup, accessories and the total package one presents was extremely valuable.  Thanks again for giving me the tools to look and feel my best at work and in my personal life.”.    

Mary Lou Nexen, Attorney
Norfolk, VA

. . . The way you look and dress

The way you look and dress announces the outcome other people can expect from you. It also announces how you feel about yourself, and you will be treated accordingly. Image often spells the difference between success and failure. Barbara Walters was right when she said, “It is not too melodramatic to say that there are times when your destiny hangs on the impression you make.”

With today’s uncertain economy, leaving your image, wardrobe and clothing choices to chance doesn’t make much sense. Contact me today and make an investment in your future. I will help you become the person you were meant to be. Click here to change your image and change your life.